This post has so many great points and suggestions contained within it!
Just think ... you have a virtual "army" of salespersons acting on your behalf, if you follow the advice found here.
My thanks to Russel for his post and amazing power tips. My hope is that everyone is lucky enough to find, cultivate, and reciprocate in relationships of this strength and huge benefit.
Russel is absolutely correct ... it's a win-win-win for all involved!
Gene
Many decades ago when I was doing motivational seminars,
I wrote a small book titled The Power of P's.I'm updating it and sharing it here as I do,
with minor edits made for the online version.
To read previous posts, simply click on The Power of P's.
POWER PARTNERS
Power Partners are people whom you would recommend to others, as well as people you would hire if you needed their services. I picked up the concept at Toastmasters in Houston back in 1977, and various business networking groups like Le Tip and BNI use the concept to its fullest advantage.
To create your list of Power Partners, make a list of people who work in or on real estate and find at least two Power Partners for each profession. In fact, you can go one better and, if you have a favorite barber/hair stylist, auto repair shop, etc., there's nothing preventing you from having Power Partners outside of real estate. Remember to check your own sphere of influence database.
Next, call around to family, friends, and business associates and ask them if they know any professionals for each of your categories. If you needed a plumber right now, how would you go about hiring one? Hopefully it wouldn't be by price, biggest ad in the phone book, or any other similar way.
Once you have that done, make an appointment to sit down with them and find out what they do, and explain what you do. This is an opportunity for both of you to use your 30-second and 60-second commercials. If you don't have commercials, now is the time to create them.
Eventually, you and your Power Partners should know at least the 30-second and 60-second commercials for each others' businesses. Now, when that painter is out at a home painting it in preparation for selling, he can easily say, "Hey, if you don't have a Realtor yet, call Barb Fischer. She's great and will help you get your home sold. Then he goes into his 30- or 60-second commercial about your business.
If you're at a listing, you can provide your prospective Client with a list of your Power Partners to help them get things done. You can go one further by including the 30- or 60-second commercial in writing about each of your Power Partners.
Power Partners can really come in handy, for example, if you're wanting to have a booth at the local home and gardening show but find the cost to be prohibitive. Find one, two, or three Power Partners and ask them to share the cost, the booth, and the time. I don't have enough fingers and toes to count how many times I've had great success over the decades by sharing costs and benefits with my Power Partners.
Creating Power Partnerships is a win-win-win situation for you, your Power Partner, and your Clients. It's also great Guerrilla Marketing in that it requires only time, energy, and effort on your part, and very little money.
Try Russel Ray Photos for inexpensive, royalty free photos.
Recent posts
- "How I did it" with Russel Ray — Computer processing or camera processing?
- Picture of the Moment — #13 (two perspectives)
- Business & Marketing — Sometimes your rose-colored glasses need to be cleaned
- Picture of the Moment — #12 (ug. bugs.)
- Picture of the Moment — #11 (legs, legs, legs)
- "How I did it" with Russel Ray — Create historic photos to market a historic house
- Picture of the Moment — #10 (peacock beauty)
- The Power of P's — You CAN be successful, if you'll be practical!
- Picture of the Moment — #9 (too bad i can't catch any flies)
- Are there really 739,233 real estate agents in California?
- Picture of the Moment — #8 (those are not mine)
- Picture of the Moment — #7 (i'm gonna scream)
- The Power of P's — If you fail to plan, plan to fail
- Picture of the Moment — #6 (just need a wine bottle for the corkscrew)
- San Diego Then & Now with Russel Ray — Would you like a date?
- Picture of the Moment — #5 (but where are the trains)
- Business & Marketing — Don't want to do the work? Don't be surprised at the results!
- Picture of the Moment — #4 (i hope someone's down there to catch me)
- The Power of P's — Simply mail it to me and I'll take care of it for you
- Picture of the Moment — #3 (a work in progress)
Gene Mundt, Sr. Vice President
Personal NMLS #216987
The Federal Savings Bank
1823 Centre Point Circle, Naperville, IL 60563
Now on Skype! 630-219-1316
