Julie Ferenzi , CENTURY 21 Hometown of Plainfield, IL, presented this amazingly well written article regarding the need for intelligent and realistic pricing of a home when selling.
I thought it articulated the importance of pricing a home correctly in a clear, intelligent, and concise way. It's a good roadmap for those thinking of selling their home in the future.
I wanted as many as possible to have the opportunity to read this advice. It contains real value ...
Gene
The lowest priced home sale in any town is a benchmark.
It's the starting line in a marathon of options for buyers... and the finish line of all possibility for sellers.
The highest priced home sale in any town has the same effect. It's the glass ceiling for sellers. The dreaded "closed comp" speech. We've all given it. We've all dreaded it. We all know it's true. Now, more than ever.
As much as I would love to see my sellers get the most money for their home, I know that no amount of marketing, no amount of praying, no amount of wishing, will speak to an appraiser any other way. The appraisers job is to protect the lender involved in the risk of lending money against real estate in a declining market. They are being pretty stingy with their values... but that's a good thing in this market. It's the way things should be.
I used to chase rainbows. I used to think they all ended in a pot of gold. Now I know better. If a buyer or seller can't see the reflection of the glass ceiling in this market that I don't think I can help them and I can't change what I know to be true just to get a listing. Knowing how to price your home, or even understanding how to make an offer, in this market is key getting to the closing table.
You either want to buy, or sell, a home... or you don't. There is no in between in real estate. Price it right, or you might as well cement the for sale sign in your yard.
Julie Ferenzi | Realtor®
Plainfield IL Homes for Sale
630-673-6233
Gene Mundt, Sr. Vice President
Personal NMLS #216987
The Federal Savings Bank
1823 Centre Point Circle, Naperville, IL 60563
Now on Skype! 630-219-1316
