Periodically, our cable will run the "Blue Collar Comedy Tour". That was the case once again this last week. And although we've seen the show multiple times, my wife and I found ourselves once again chuckling our way through the jokes.
During one skit, Jeff Foxworthy 
speaks of the mailbox in front of his boyhood home. Supposedly someone had painted the word "male" on it. He jokes that somewhere around his 11th year of school, it dawns on him that "that just ain't right"! (Punchline: Why ain't it right? The "m" is supposed to be capitalized!)
Well, I had a "that just ain't right" moment of my own this last week. I had some banking to do and in a rare turn of events, had actually walked into the brick and mortar building of the bank that day.
As I'm about to complete my transactions, the young teller says to me ... "You know, you're eligible for a FREE savings account, Mr. Mundt". I stopped dead in my tracks.
His words just hit me as one of those "that just ain't right" things. The idea of me having to somehow earn the right to deposit my savings free of charge in that bank seemed a little askew. Call me old-fashioned, but I think there are a few things in life that still, even in this day and age, should come with no strings attached. No pressures. No costs involved. Archaic, huh?
Well, this little bank scenario got me thinking. Got me examining my own services. What are my clients and referral partners thinking after dealing with me? About MY offers of service, MY calls, MY communications, MY methods of marketing?
Yes, just like the bank, I'm in business to DO business and make a living. Trying to say otherwise would be ridiculous. But it seems to me there should be a bottom-line. That some things should remain "just ain't right".
That should include the offering of information and guidance. I personally preach the message 24/7, 365 days of the year in all my marketing efforts. Contact me! Pick-up that phone! Text! Skype! Email me! Stop by!
As a home buyer or potential 
mortgage client, I believe pursuing information and guidance should not cost you in dollars, frustration, or personal tranquility. And you should be able to seek learning opportunities and investigate your options without fear of future overly-aggressive marketing bordering on harrassment.
It's a fine line we business people walk with marketing today. Not market enough and in the most current ways and you don't establish and secure a relationship with a potential client or referral partner. Barrage them with too much marketing and you risk losing them because they're overwhelmed and scared to death to deal with you.
With so many methods of marketing and communication at my disposal, I need to stay mindful of that "line". That place where judgements are made categorizing my contacts as either a welcomed bit of education and opportunity ... or a turn-off and beyond reason.
That young teller reminded me that I certainly don't want my clients and referral partners saying ala' Jeff Foxworthy, "that just ain't right" ...
* When I say NO Cost NO Obligation, I mean it. Contact me today with your questions, your needs, your housing desires, and financial hopes for the future. You can reach me at: Direct: 815.277.4036 Cell/Text: 708.921.6331 Email: gene@chicagobancorp.com
Website: www.genemundt.com Skype: 630.219.1316
Gene Mundt, Sr. Vice President
Personal NMLS #216987
The Federal Savings Bank
1823 Centre Point Circle, Naperville, IL 60563
Now on Skype! 630-219-1316
